Is providing a positive experience important?
Have you even asked yourself that question before? Put another way, how do you think people feel after they speak with you, either in person or on the phone?
Do you think they come away feeling positive? Wary? Confused? Do you know the answer, or do you only hope that you’re providing the type of experience you want to provide?
And why does any of this matter? Because recruiting is a people business all the way around. If you can’t provide positive experiences with everybody you deal with, then your chances of achieving long-term success fall dramatically.
As we all know, cultivating loyalty with clients is vitally important. In times of recession, client companies will only work with those recruiters to which they’re loyal. Creating satisfaction in hiring managers and decision makers isn’t enough. Satisfaction won’t cut it.
Loyalty, on the other hand, is a different matter, and providing positive experiences is the first step toward building loyalty with everyone around you.
Let’s start with a basic rule of human interaction: people are drawn to those who make them feel comfortable and draw away from those who make them feel uncomfortable or unpleasant.
There’s no denying this rule and there’s no stopping it, either. It’s human nature, plain and simple. That’s why strong-arm tactics with clients and candidates almost never work: because you’re providing an unpleasant experience for them and they immediately feel the need to draw away.
Let’s move to another basic rule, and this one involves the human thought process: people make decisions based on emotion.
And here’s an important corollary to that rule: people often make those decisions subconsciously, without actually acknowledging why they’re making the decision and what role their emotions played in it.
Put those rules together and it emphasizes why you should provide a pleasant, positive, non-threatening experience with everybody. By doing so, you’ll plant a subconscious, psychological seed that accomplishes the following three things:
- Brands you in a positive fashion
- Draws the person to you
- Starts the loyalty-building process
What does this ultimately mean? It means that in the future, when a decision needs to be made, that person will make their decision based in large part on emotion, and you’ve attached a positive emotion to yourself in that person’s mind. So without even thinking about it, they’ll be leaning toward you.
In my next blog post, I’ll discuss the ways that recruiters can provide a positive experience for hiring managers and candidates.
In the meantime, what are your thoughts? How important is the experience that you provide to other people? Can providing a positive experience lead directly (or indirectly) to more placements and better business?
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