In the upcoming issue of the Contracting Corner, we focus on how recruiters can grow and diversify their income streams. That’s an important step to take, but before you can succeed with new (or existing) ventures, you have to make sure your services truly add value. How can you do that? Two words: positioning and branding.
A recent article from industry trainer Scott Love breaks down four tactics to try. We’ve summarized them below and added one of our own:
#1 – Position yourself by defining your business model.
Don’t try to be all things to all clients. As Scott says, “You will make money by either becoming a Tiffany’s or a Walmart.”
#2 – Brand yourself with what makes you unique.
Focus on a highly specific niche. Highlight your differences from competitors (your “story”) with a tailored message for clients.
#3 – Position yourself by offering specific value.
Differentiate by niche, not by industry. Specialize in one or a few types of candidate and corner that market.
#4 – Brand yourself on the cutting edge.
Continually train and invest in yourself. Never stop improving, and become known as a thought leader. Your stature in the market will grow.
#5 – Position yourself as a trusted consultant.
Be a problem-solver for your clients. Think outside the box and look for creative ways to meet their needs, no matter what they are.
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