In the first blog post in this series, I discussed the difference between “marketing” and “branding.” There is a pivotal point in the business process where marketing becomes branding—and that’s when you make your first contact with a prospective customer…

In my previous blog post, I gave three tips for reducing recruiter stress.  Today, I’m back with three more tips! TIP #4 — Simplify Your Life Apply the “80/20 Rule” to your life.  You are only wearing 20% of your…

The phrase, “I’m so stressed out!” could describe our clients, candidates, co-workers, family members, and often ourselves! As a recruiter, you have the challenge of human beings who talk back on both sides of your sale. They’ve been known to…

Welcome to our series of posts in the Top Echelon Recruiter Training Blog: “Jeff Allen’s Collection Tip of the Week.” Each week, we’ll highlight one collection tip from Allen, JD/CPC, the world’s leading placement lawyer. Since 1975, Allen has collected more…

Do you market your recruiting firm . . . or brand it?   Do you do both?  Or do you try to do both, and end up accomplishing neither?  And finally, is there even a difference between marketing and branding your recruiting…

Before you start calling those candidates for the search assignment you were just given by a new client, ask yourself a few of these questions. Use this matrix to test each prospective client. Rank it on a scale of one…