Today’s “Top Echelon Recruiting Tip” comes from Top Echelon Network Preferred Member Cindy Cordell, CPC of Corporate Resources, LLC. The tip involves staying in touch with candidates and former clients.
“As we come through the bad times, and with more activity out there, I’m getting back in touch with them,” said Cordell. “When you have a lot of candidates in your database, it’s important to stay in touch with them, and the same goes for employers.”
When it comes to the manner in which she contacts candidates and former clients, Cordell uses both phone calls and emails. If it’s been a while since she’s spoken with the person, she usually sends an email. If it hasn’t been a long time, she’ll pick up the telephone.
However, when she does send emails, Cordell doesn’t take the mass emailing approach, and that includes when she’s sending emails to candidates. The reason: she wants to add a personal touch and stand out from other emails.
“I don’t do one email out to everybody,” said Cordell. “Tons of recruiters do that. I send each one personally.”
According to Cordell, she’s generated job order and placement activity from pro-actively and consistently staying in touch with candidates and former clients.
“For instance, one of the companies called me back with an HR plant manager position,” said Cordell. “I did a search through my database and came up with a list of candidates that I’ll be calling.”
If, during the process of staying in contact with candidates and former clients, Cordell discovers that she can no longer reach the people in her database with the information she has, she utilizes LinkedIn in an attempt to update that information. Not every contact with outdated info is listed on LinkedIn, but enough are that it’s worthwhile for Cordell to continue the practice.
(Cindy Cordell, CPC of Corporate Resources, LLC has been a recruiter since 1978, and she joined Top Echelon Network in 1992.)
Leave a Comment..